Breweries of all sizes seem to have found their niche somewhere in the market. Everything from global retailers to local micro-breweries see success, but one beer-maker has decided to take things a step further with a hotel theme based on brewery-related tourism.
Start of a Trend?
Stay and play destinations have been around for centuries, but few, if any, have been developed around the concept of a brewery. With micro-brews becoming more popular every year, it was probably only a matter of time before someone decided to try a destination brewery concept. What remains to be seen is if the first one will be a one-off experiment with questionable results, or if the hotel’s success leads to other micro- and macro-brewers designing their own beer-themed affiliated hotels. It’s likely that you will have an answer to that question within the next couple of years.
Unique Challenges for Brewery-Themed Hotels
Hotels that cater to a specialty clientele usually have to provide more to their guests to make up for the higher price. This can include hauling around more items, requiring more manpower, or specialized equipment that can do most of the heavy lifting. With a hotel attached to a brewery, chances are that many kegs of beer will need to be moved around, requiring the use of powered hotel carts. These carts can reduce staffing, cut down on service time, and reduce staff injuries considerably.
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