New Healthcare Trends Means New Advanced Ways to Help Patients
Healthcare is a constantly evolving industry. Medical technology becomes more advanced while doctors and other healthcare professionals adapt to the changing needs of patients. In turn, healthcare marketing faces the challenge of shifting gears to accommodate these changes.
Here are some of the more significant healthcare marketing trends of the upcoming year that you should incorporate in your program.
2017 Healthcare Marketing Trends to Watch
- Consumers have become more active participants in covering their own healthcare costs, sending them online in search of information. Relevant and compelling content is the biggest factor that will set you apart from the competition.
- As consumers become more knowledgeable, they are less likely to respond to generic, broad-based advertising. Digital marketing puts an unprecedented amount of data at your fingertips for use in personalizing your message for specific targets.
- While “old school” computers are still widely used, Americans make the majority of their connections via smartphones. If your online presence isn’t optimized for mobile, you’re seriously behind the curve.
- If a picture tells a thousand words, then video speaks volumes. YouTube, Facebook Live, Instagram and other platforms give you the opportunity to share video and streaming content that immediately captures interest.
- Everyone’s lives are full with jobs, families and other commitments, so people have become less willing and able to bend their schedules. As a result, they look for prompt and convenient healthcare service, much like they do with retail businesses.
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