Day: September 4, 2017

Hoteliers Embrace Social Media for New Marketing Opportunities

Hoteliers Market on Social Media
Hoteliers Market on Social Media

Technology can change people’s habits, leading to changes across an entire industry. In 2015, mobile search volume surpassed desktop search. In 2016, social media advertising spending outpaced TV ad spending for the first time.

The hotel industry stands in position to embrace social media as an exciting—and in fact, necessary—means of marketing. Especially to the younger generations.

For the hotel and hospitality industry, social media marketing is especially important because it lends itself toward converting sales immediately online.

Jimmy Quach of HVS Vancouver explains some tips for hotels using social media:

• Produce quality content about experiences, food and drink, destinations

• Encourage the use of branded or event-specific hashtags, which make it easier to track engagement

• Spend on influencer marketing to get your hashtags and links in front of specific demographics

• Use social media as a customer service tool

• Combine with new mobile wallet and online payment tools for seamless bookings

Embracing Technology to Grow a Hotel Business

When used smartly, technology can help your hotel deliver a better experience to a growing customer base. Social media and mobile engagement make it easy for guests to find and book. Technology, like our powered hospitality industry carts, can also improve the guest experience.

DJ Products has a lineup of motorized equipment for housekeeping carts, supply carts, waste bin hoppers, and more. Powered hospitality industry carts let your staff work more efficiently, which improves guest comfort, reduces customer service response times, and even prevents worker injuries to keep your best staff on the clock.

Contact DJ Products today for more info about powered hospitality industry carts such as our CartCaddyLite electric cart pusher.

Have the Feds Over-Outsourced Work Contracts?

Outsourcing is Driving Contracts
Outsourcing is Driving Contracts – Too Much?

Has the Pentagon been outsourcing federal work too frequently? Some lawmakers believe so, and they’re attempting to resolve the problem by instituting a cap on service contract spending by the Defense Department.

Restoring Balance to Defense Department Outsourcing

A cap that limited service contract spending to fiscal 2011 totals was instituted in fiscal year 2012. The measure remained in effect until fiscal year 2015, but it has been removed for the past two years.

Rep. Colleen Hanabusa, D-Hawaii, introduced the amendment including the cap, which was part of the annual defense authorization bill approved by the House Armed Services Committee. According to Rep. Hanabusa, the cap was necessary to “strike a fair balance” between federal workers and service contractors.

Has Outsourcing Become “Unfair and Inefficient?”

The International Federation of Professional and Technical Engineers local in Hawaii represents a number of Navy civilians. Led by its president, Jamie Hiranaka, the union supported the amendment’s inclusion.

Hiranaka stated that without the cap, “unfair and inefficient” outsourcing of jobs is likely to continue. With no room to hire federal workers, DoD agencies would be forced to outsource new work.

Michael Fischetti, executive director of the National Contract Management Association, disputes the need for a cap. In his view, such caps make spending decisions political rather than acquisition-based.

Meeting DoD Contractors’ Equipment Needs for Safety and Efficiency

DoD contractors’ equipment needs range across a wide spectrum of sizes and types. DJ Products offers a full line of battery-powered tugs, movers and pushers to handle any requirement.

Visit our website and chat with one of our sales engineers to find the solution for your application.