This week we’ve been talking about what it will take to survive in today’s challenging economy. We’ve shared marketing ideas from industry experts and our own playbook that have allowed companies to not only survive past economic downturns but thrive in highly competitive markets. The secret to survival in a bear economy is to develop a corporate attitude that is innovative enough to envision new applications for your products, flexible enough to act quickly when a new opportunity presents itself, and customer-oriented enough to anticipate customer needs and respond quickly to customer requests. Our ability to succeed in these areas has made DJ Products a nationwide leader in the innovative design and manufacture of ergonomic motorized carts and powered cart movers.
Through the example of our own company’s experiences, we’d like to demonstrate how businesses can apply the principles of innovation, flexibility and customer service to survive today and position themselves to thrive tomorrow.
Innovation. Innovators in the material handling field, DJ Products realized the value of ergonomic design before it became a popular cause. We realized that ergonomics was likely to become increasingly important as a worker health and safety issue with the power to drastically reduce health care, insurance, disability and workers’ compensation costs. But beyond that, we saw in ergonomics the potential to improve the speed and efficiency of production across a broad range of business environments.
Flexibility. DJ Products has exhibited the flexibility to imagine and develop new markets for products originally designed primarily for industrial settings. The most compact, light-weight versions of our CartCaddy movers are employed daily in health care and hospitality settings. Their small size and easy maneuverability in tight spaces makes them perfect for crowded hospital corridors and hotel hallways. We’ve found applications for our motorized car/truck pushers in the boating industries and recently designed a specialized version for use by auto racing pit crews.
Customer Service. We’re Old School in our belief that customer service must always be our first priority. We pride ourselves on our ability to customize our products to meet specific customer needs. We’re so convinced you’ll like our products, we offer a free trial program before you buy.
Take a page from the DJ Products’ handbook. Companies that emphasize innovation, flexibility and customer service will survive and can even thrive in these challenging economic times.