Billed as YouTube for business, eCorpTV.com seems tailor-made for videophiles like DJ Products’ marketing department! As we’re sure you’ve noticed when you visit our website, we’re great fans of video. At DJ Products, we’ve found that while a picture may be worth a thousand words, a video is the next best thing to putting our product in the customer’s hand. Just as realtors have discovered that video tours draw home buyers, DJ Products has discovered that showing customers what our ergonomic powered carts can do is a highly effective way to sell our product.
That’s the idea behind eCorpTV.com. Businesses from Fortune 500s to small start ups can quickly and easily post their product videos on the site free of charge. As the site developers note, more than 68% of American workers aged 25 to 44 will watch online videos this year. Adding online video marketing to your advertising mix just makes sense. Online videos have the potential to attract not only customers, but investors, journalists and potential employees. Corporations don’t have to worry about competing with stupid pet tricks or humorous rants, eCorpTV.com accepts only G-rated legitimate business videos. They aim to become a quality service for the business community.
We think they’re on the right track. Watch one of the DJ Product ergonomic material handling product videos. We’ve found that no amount of text can show quite as effectively as a video exactly how tight a turn our CartCaddy power tug can make or just how our side-steer powered cart can be maneuvered. If you haven’t added video to your product website yet, it’s time to take a page from the future and start filming!