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The nation’s economic gurus may have declared the recession over, but they’re warning businesses and consumers alike that recovery could continue for years. And we shouldn’t expect things to get back to the way they were — ever! The country is going through a major reset. After decades of inflated prices, inflated egos and inflated dreams, we’ve had to face the cold, harsh realities of life and — we hope — the experience has left us wiser and a little more wary of falling into the same pit again. The smaller employee pools, tighter resource management and lean production practices developed out of necessity during the recession are here to stay. Frugality is the new reality.

The frugal measures taken to keep American businesses from sinking will help us swim leaner, faster and farther in the post-recession marketplace. Having found that we can function and compete in a frugal environment, businesses are expected to use that new-found frugality to give themselves a competitive edge, using less to produce more. Sure it means that everyone will continue to work harder and do more; but that’s what it’s going to take to compete successfully in the new, tougher post-recession marketplace.

Smart business owners will seek out equipment that allows them to make more productive use of their more limited post-recession workforce. Material handling products like DJ Products ergonomically-designed CartCaddys allow a single worker to perform lifting and transporting tasks that it takes two or more workers to do manually. Because ergonomic design enables multiple workers of any size, shape or physical ability to perform the same task without risk of injury, DJ Products carts, tugs and movers allow employers to maximize use of their workforce. Eco-friendly, battery-operated motorized carts decrease fuel costs while cutting downtime and maintenance costs. And adoption of ergonomic equipment significantly reduces medical and workers compensation costs while letting your workers know you value their health and safety.

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