Hoteliers Market on Social Media
Technology can change people’s habits, leading to changes across an entire industry. In 2015, mobile search volume surpassed desktop search. In 2016, social media advertising spending outpaced TV ad spending for the first time.
The hotel industry stands in position to embrace social media as an exciting—and in fact, necessary—means of marketing. Especially to the younger generations.
For the hotel and hospitality industry, social media marketing is especially important because it lends itself toward converting sales immediately online.
Jimmy Quach of HVS Vancouver explains some tips for hotels using social media:
• Produce quality content about experiences, food and drink, destinations
• Encourage the use of branded or event-specific hashtags, which make it easier to track engagement
• Spend on influencer marketing to get your hashtags and links in front of specific demographics
• Use social media as a customer service tool
• Combine with new mobile wallet and online payment tools for seamless bookings
Embracing Technology to Grow a Hotel Business
When used smartly, technology can help your hotel deliver a better experience to a growing customer base. Social media and mobile engagement make it easy for guests to find and book. Technology, like our powered hospitality industry carts, can also improve the guest experience.
DJ Products has a lineup of motorized equipment for housekeeping carts, supply carts, waste bin hoppers, and more. Powered hospitality industry carts let your staff work more efficiently, which improves guest comfort, reduces customer service response times, and even prevents worker injuries to keep your best staff on the clock.
Contact DJ Products today for more info about powered hospitality industry carts such as our CartCaddyLite electric cart pusher.