Hotels Embrace a “YOUniverse” Experience to Woo Bookings
From the lobby to the guest room, people want to feel a connection with the places they stay. What if every aspect, from the decor to experiential moments, felt utterly personalized?
If hoteliers can predict what their guests want rather than waiting for surveys and feedback, it’s much easier to get people’s attention and win their loyalty. Instead of just keeping on trend in terms of shower curtains and healthy food options, a hotel needs to be proactive about delivering the kinds of experiences that guests love, or even share on Instagram.
Data analytics can now go further than ever before to provide this kind of proactive insight. Sabre Hospitality describes the effect in its report on the “Youniverse,” which means the idea of creating a product or service tailored to various individuals’ tastes and preferences. Today’s highly connected world with big data available makes it possible to correctly predict, not guess, what your hotel customers want.
Much the way Amazon can guess what products a consumer wants, hoteliers can predict what amenities will delight a guest and make them feel a brand connection.
Staying Ahead of Hotel Trends
Though your customer demographics may vary, the biggest trends in hospitality right now center on experience, collaborative spaces, and clean design.
DJ Products makes powered carts for hotels to help automate the processes of housekeeping, supply carts, and more. By removing the task of manually pushing carts—a rigorous, repetitive injury-prone part of the day—your employees can improve the guest experience across the board.
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