The Hotel Industry Trends Will You See in 2018?
In the hotel industry, some trends, such as powered housekeeping carts, are here to stay. Others have a shorter shelf life. Which one of these current hospitality trends will be part of the scene into the new year and beyond?
1. Co-Living
The hotel industry is increasingly putting a focus on the concept of community. One result is the rise in pod hotels, “poshtels” and other properties influenced by communal living options such as hostels.
2. A Complete Guest Experience
Not content to be simply an accommodations provider, Airbnb recently branched out into the tours and activities business. Watch for hotels to follow suit.
3. Redefining Loyalty
Loyalty programs are an integral part of hotel marketing strategies, but they run the risk of ultimately disenchanting members, such as what has happened with airlines. Hotels need to rework their programs to emphasize the personal touch and reward true loyalty instead of just dollars spent.
4. Back to Basics
Technology has transformed the way hotels operate and taken guest services to a new level, but it’s personal attention that defines the hospitality industry. Successful hotels will find new ways to offer genuine customer service to their guests.
5. Think Local
At one time hotels served as community centers, but their attention turned toward serving out-of-town travelers. In the future, hotels will again consider the local community and ways to provide solutions to their needs as well.
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