Powerful Positioning is the theme of this year’s MHEDA Annual Convention and Exhibitors’ Showcase. Scheduled for May 2 to 6 at the J.W. Marriott Desert Springs Resort & Spa in Palm Desert, California, the annual gathering of the Material Handling Equipment Distributors Association offers a chance to learn, network and find out what’s new in the industry. This year’s MHEDA convention will offer 16 exciting presentations from industry leaders geared to help you position your material handling business to weather the current economic storm and emerge stronger, better and more successful than before.
Here are snapshots of some of the presentations we’re looking forward to:
- Economic Trends and the Impact on Your Business by Alan Beaulieu. His twin Brian Beaulieu was a hit at MHEDA’s 2008 convention. Trend researcher and economist Alan will update the Beaulieus’ economic forecast for the industry and provide specific, practical management objectives you can incorporate in your current and future business plans.
- The Customer Empathy Solution by Ross Shafer. To earn your customer’s loyalty, it’s no longer enough to merely serve his needs. Today, quality customer service must succor the customer’s emotional state through every phase of a transaction. Author, motivational speaker and a regular on the Tonight Show with Jay Leno, Shafer will explain how to develop customer empathy and turn it into long-term customer loyalty. His talk is sure to feature hilarious excerpts from his latest book, “The Customer Shouts Back — 10 Things You Must Know If You Want Their Lifetime Loyalty.”
- Inside the White House and Hollywood … Getting to the Top with Character by Steve Ford. Son of President Gerald Ford and Betty Ford, actor Steve Ford will share his personal insights on leadership, adversity and making life choices. Given his unique personal experiences on stage and behind the scenes at the White House, Ford’s views on the importance of family and developing a personal moral code should be interesting.
- Relationship Economics — How to Build and Nurture Business Relationships by David Nour. Although it may sound like “sales reps are from Mars and customers are from Venus,” building strong relationships with customers builds business. A social networking strategist, Nour will focus on the art and science of relationships and how to incorporate these methodologies into the pursuit of customers.
Of course, in addition to the featured talks, MHEDA conventions always offer a good selection of down-to-earth, useful educational workshops. This year is no exception with sessions tackling profitability, credit and collections, negotiations, pricing optimization, website optimization, and salesmanship. If you haven’t signed up for this year’s MHEDA convention, click here to register.