Tag: material handling conferences

MHEDA Convention Focuses on Positioning Your Business for Success

Powerful Positioning is the theme of this year’s MHEDA Annual Convention and Exhibitors’ Showcase. Scheduled for May 2 to 6 at the J.W. Marriott Desert Springs Resort & Spa in Palm Desert, California, the annual gathering of the Material Handling Equipment Distributors Association offers a chance to learn, network and find out what’s new in the industry. This year’s MHEDA convention will offer 16 exciting presentations from industry leaders geared to help you position your material handling business to weather the current economic storm and emerge stronger, better and more successful than before.

Here are snapshots of some of the presentations we’re looking forward to:

  • Economic Trends and the Impact on Your Business by Alan Beaulieu. His twin Brian Beaulieu was a hit at MHEDA’s 2008 convention. Trend researcher and economist Alan will update the Beaulieus’ economic forecast for the industry and provide specific, practical management objectives you can incorporate in your current and future business plans.
  • The Customer Empathy Solution by Ross Shafer. To earn your customer’s loyalty, it’s no longer enough to merely serve his needs. Today, quality customer service must succor the customer’s emotional state through every phase of a transaction. Author, motivational speaker and a regular on the Tonight Show with Jay Leno, Shafer will explain how to develop customer empathy and turn it into long-term customer loyalty. His talk is sure to feature hilarious excerpts from his latest book, “The Customer Shouts Back — 10 Things You Must Know If You Want Their Lifetime Loyalty.”
  • Inside the White House and Hollywood … Getting to the Top with Character by Steve Ford. Son of President Gerald Ford and Betty Ford, actor Steve Ford will share his personal insights on leadership, adversity and making life choices. Given his unique personal experiences on stage and behind the scenes at the White House, Ford’s views on the importance of family and developing a personal moral code should be interesting.
  • Relationship Economics — How to Build and Nurture Business Relationships by David Nour. Although it may sound like “sales reps are from Mars and customers are from Venus,” building strong relationships with customers builds business. A social networking strategist, Nour will focus on the art and science of relationships and how to incorporate these methodologies into the pursuit of customers.

Of course, in addition to the featured talks, MHEDA conventions always offer a good selection of down-to-earth, useful educational workshops. This year is no exception with sessions tackling profitability, credit and collections, negotiations, pricing optimization, website optimization, and salesmanship. If you haven’t signed up for this year’s MHEDA convention, click here to register.

Why Attend Trade Shows and Conferences?

Why should you attend trade shows and industry conferences? When the economy is tight and sales are down, how do you justify the expense of attending a trade show or conference, particularly when gas, airline and hotel expenses are climbing? My dad would tell you what every smart businessman knows: keeping up with industry developments and trends isn’t a perk, it’s a necessity.

I can remember when my dad attended MHEDA trade shows in the 1960s, ’70s and ’80s. For a man who worked 15-hour days 6 1/2 days a week, the annual trade show was his idea of a vacation. He always took Mom along to share the fun. She’d pall around with the other wives on day tours then meet Dad for dinner with other business friends. Dad spent his days boning up on new developments and new products, jawing with suppliers and  distributors, and picking the brains of other business owners — the 1960s version of networking. He always tried to work in an educational conference or two each year, and became a MHEDA presenter later in his career.

Dad placed a high value on education and keeping abreast of current developments and future trends. He preached planning for the future as the best way to grow your business. He believed in the power of networking, both as a resource for solving business problems and as a tool for growing your business. Industry trade shows and conferences give you the opportunity to stay current in your business, learn about future trends and network with industry peers. There couldn’t be better reasons to attend.

MHEDA is offering two fall events geared to revitalize your material handling career and make your business more productive:

The Young Distribution Professionals Conference August 3-6 at the Eaglewood Resort & Spa in Itasca, Illinois targets material handling professionals with less than 10 years in the distribution industry. The conference is designed to help rising managers increase their knowledge of distribution and expand their distribution career skills. There will be ample networking opportunities to interact with peers in the distribution and other material handling industries. A host of engaging speakers will focus on the development of leadership and management skills.

Parts & Service Management Conference September 11-12 at the Crown Plaza Chicago O’Hare in Rosemont, Illinois targets parts and service managers, branch managers and operations managers. The conference will focus on daily issues that arise in material handling parts and service departments. Sessions will teach attendees how to identify key performance indicators in their departments with an emphasis on profitability and customer service.