Tag: Motorized Hotel Carts

Hoteliers Embrace Social Media for New Marketing Opportunities

Hoteliers Market on Social Media
Hoteliers Market on Social Media

Technology can change people’s habits, leading to changes across an entire industry. In 2015, mobile search volume surpassed desktop search. In 2016, social media advertising spending outpaced TV ad spending for the first time.

The hotel industry stands in position to embrace social media as an exciting—and in fact, necessary—means of marketing. Especially to the younger generations.

For the hotel and hospitality industry, social media marketing is especially important because it lends itself toward converting sales immediately online.

Jimmy Quach of HVS Vancouver explains some tips for hotels using social media:

• Produce quality content about experiences, food and drink, destinations

• Encourage the use of branded or event-specific hashtags, which make it easier to track engagement

• Spend on influencer marketing to get your hashtags and links in front of specific demographics

• Use social media as a customer service tool

• Combine with new mobile wallet and online payment tools for seamless bookings

Embracing Technology to Grow a Hotel Business

When used smartly, technology can help your hotel deliver a better experience to a growing customer base. Social media and mobile engagement make it easy for guests to find and book. Technology, like our powered hospitality industry carts, can also improve the guest experience.

DJ Products has a lineup of motorized equipment for housekeeping carts, supply carts, waste bin hoppers, and more. Powered hospitality industry carts let your staff work more efficiently, which improves guest comfort, reduces customer service response times, and even prevents worker injuries to keep your best staff on the clock.

Contact DJ Products today for more info about powered hospitality industry carts such as our CartCaddyLite electric cart pusher.

Consumer Preferences Drive Changes in the Hotel Industry

Consumer Travel is Creating and Update in the Hotel Industry
Increased Consumer Travel is Creating and Update in the Hotel Industry

Over the last seven years, the hotel industry has enjoyed its biggest boom period in history. Growth is stabilizing at a smaller but steady rate, making this a good time to take advantage of hot trends in the hotel industry.

What’s Driving the Increase in Hotel Stays?

In an interview during a recent hospitality industry conference in New York City, Marriott CEO Arne Sorenson gave two reasons for the upswing in travel:

• People are seeking satisfaction from life experiences rather than material possessions.

• The international middle class is growing, giving rise to hundreds of millions of people eager to travel for the first time.

Hotel Industry Trends to Watch

• Major players like Marriott and Hilton continue to introduce new brands that each offer different experiences, making it easier to attract specific audiences.

• There has also been an increase in soft brands such as Wyndham’s Trademark. These groups of independent hotels participate in a major brand’s booking and loyalty programs.

• Hotels are using customized approaches to specific customers as opposed to a one-size-fits-all service.

• Technology is becoming more widely integrated in the hotel industry, allowing guests to use smart phones and tablets to open room doors, order room service and settle accounts.

• Issues such as travel restrictions and lodging-sharing companies like Airbnb are forcing members of the hotel industry to make their voices heard in the political arena.

Hospitality Industry Motorized Carts from DJ Products

Increased business means faster turnaround times. Visit our website to learn how our hospitality industry motorized carts can improve housekeeping efficiency while reducing work-related injuries.