Staying Competitive as Recession Wanes

The economy is finally showing signs of life; although as we mentioned in our last post, recovery is likely to be a slow process. As America recovers from the recession, businesses may find themselves trapped between wary consumers on one side and skittish bankers on the other, further slowing economic recovery. A continued lag in spending and lending means that belt-tightening will remain the norm for at least the next six to 12 months if businesses are to stay competitive and, in some cases, survive.  

In an informal poll conducted last month, Manufacturing & Technology eJournal readers said they planned to rely on a variety of cost-cutting measures over the next year to maintain their competitiveness (click the link above for complete survey results):

  • 36% expand territory
  • 32% seek cost reductions from existing vendors
  • 24% eliminate underperforming products/services
  • 24% employee layoffs
  • 21% reduce salaries or work days
  • 12.5% seek work closer to home

Turning to your own workers for suggestions on how to increase cost-saving measures has proved a successful tactic in many industries during the recession. While concessions made by auto workers and airline employees have garnered the lion’s share of the headlines, workers in nearly every industry and business field have agreed to cut salaries, decrease work hours or forego benefits in order to maintain the solvency of their employer and keep their jobs.

It’s all about sharing the load and allowing workers to buy into the decision-making process. Workers express greater support for solutions they have helped create. And they’re more likely to embrace cost-cutting measures — and exert peer pressure on fellow employees to toe the line — when they feel:

  1. Their efforts will have a direct impact on solving the problem.
  2. More people will be able to keep their jobs because of the sacrifices they are making.
  3. The burden is being shared equally by workers and management.  

That last point may be the most critical. We’ll look at why next time.

Frugality Is New Business Reality

The nation’s economic gurus may have declared the recession over, but they’re warning businesses and consumers alike that recovery could continue for years. And we shouldn’t expect things to get back to the way they were — ever! The country is going through a major reset. After decades of inflated prices, inflated egos and inflated dreams, we’ve had to face the cold, harsh realities of life and — we hope — the experience has left us wiser and a little more wary of falling into the same pit again. The smaller employee pools, tighter resource management and lean production practices developed out of necessity during the recession are here to stay. Frugality is the new reality.

The frugal measures taken to keep American businesses from sinking will help us swim leaner, faster and farther in the post-recession marketplace. Having found that we can function and compete in a frugal environment, businesses are expected to use that new-found frugality to give themselves a competitive edge, using less to produce more. Sure it means that everyone will continue to work harder and do more; but that’s what it’s going to take to compete successfully in the new, tougher post-recession marketplace.

Smart business owners will seek out equipment that allows them to make more productive use of their more limited post-recession workforce. Material handling products like DJ Products ergonomically-designed CartCaddys allow a single worker to perform lifting and transporting tasks that it takes two or more workers to do manually. Because ergonomic design enables multiple workers of any size, shape or physical ability to perform the same task without risk of injury, DJ Products carts, tugs and movers allow employers to maximize use of their workforce. Eco-friendly, battery-operated motorized carts decrease fuel costs while cutting downtime and maintenance costs. And adoption of ergonomic equipment significantly reduces medical and workers compensation costs while letting your workers know you value their health and safety.