Increase Your Hotel Stay Bookings with These Tips.
For hotels, customer acquisition costs matter as much as how many beds are filled. Direct bookings avoid commissions of up to 25% charged by online travel agents, making these guests most desirable and profitable. How do you compete with those well-advertised travel sites, though?
To increase occupancy, especially for direct bookings, it’s all about making your hotel visible online and then capitalizing on the traffic. As Hotel News Resource explains in fuller detail, there are three key tips for increasing hotel bookings:
- Take charge of SEO and social media: Pay-per-click ads can pay off if you know how much a lead is worth to you. Hotel brands can also gain traffic organically by blogging about events, posting lovely photos on Instagram, and using social media for hoteliers.
- Respond to online reviews: Hotel guests, unfortunately, love to complain loudly about bad experiences. Reach out on various review sites to let other prospective guests know you care.
- Make online booking easy and exciting: Use the latest web design trends to make your booking process user-friendly, and promote limited-time offers to lock down customers.
Great Guest Experiences Bring Loyalty and Word-of-Mouth
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Powered hospitality industry carts like our motorized housekeeping cart may be just what your hotel brand needs to improve service, win loyalty, inspire great reviews, and generate more bookings. Contact DJ products today for more info!