Hospitality Trends
Hotel management has become “largely a science, not an art,” says Bob Rauch, president of the consulting firm RAR Hospitality. Analytics, technology, and responding to disruption rule the game. In 2016 and beyond, hotels can expect plenty of pressure — and growth opportunities — stemming from industry trends.
Hospitality Trends in 2016
From online marketing to amenities for tech-savvy guests, hotel management has already been focused on modernization. In 2016, the millennial crowd especially will drive these changes.
- Digital marketing: from video ads to online travel agents, hotels need to get involved on the digital scene. You need your brand in front of the right eyeballs, almost at any cost.
- Personalized service: younger customers are choosing hotels with open lobbies, friendly bars and restaurants, and a personalized touch from guest services.
- Capital expenses: With the economy strong and fuel prices low, the travel industry has money coming in. Use it to renovate or purchase equipment (like powered hospitality carts for housekeeping).
- Anticipate disruption: Hotels can stay strong in the face of Airbnb and other disruptors by improving amenities and quality of service.
Staying Profitable and Relevant
To succeed in 2016, hotels need to deliver a fantastic experience that will have customers raving on social media.
Answer the demand for personalized service with better housekeeping and customer service solutions that let your staff respond better to guests’ requests. Powered hospitality carts keep employees energetic and efficient, and rooms cleaned and turned over more quickly.
Stay ahead of the trends and stand out from the competition this year. Contact us at DJ Products to learn more about housekeeping carts and other hospitality equipment.